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Ms Laura Citron

Ms Laura Citron is CEO of London & Partners, the international promotional agency for London. She leads the organisation to grow London’s global reputation and to attract business, tourists, students, events and talent to London.

Ms Citron has spent her career at the intersection of business, policy and communications. Prior to London & Partners, she was Managing Director of the Government & Public Sector Practice at WPP, the world’s largest marketing and communication services business. She taught communications for behaviour change at the Blavatnik School of Government, University of Oxford and the Lee Kuan Yew School of Public Policy, National University of Singapore.


Before joining WPP, Ms Citron spent several years as a UK public servant in London and Brussels. She has also lived and worked in Russia and Germany. A proud Londoner, Ms Citron has a postgraduate degree in Economics from University College London.

About London & Partners

London & Partners is the official promotional agency for the Mayor of London. The company operates with a mission of promoting London internationally in terms of international business, leisure, tourism, sports and cultural events. In addition, it offers research and market intelligence on London tourism, foreign direct investment, and higher education. Since its establishment in 2011, London & Partners has attracted £1.5bn worth of investment and spending, which has created more than 44,000 additional jobs in London.